Dell Technologies Inc. is cutting jobs as part of a reorganization of its sales teams that includes a new group focused on artificial intelligence products and services.

“We are getting leaner,” sales executives Bill Scannell and John Byrne wrote Monday in a memo to Dell employees. “We’re streamlining layers of management and reprioritizing where we invest.” In addition to the AI-focused team, the executives said the company will change how data center sales are approached.

The Texas-based hardware technology company has enjoyed a renaissance of investor interest over the past year due to its high-powered servers that can run AI workloads. Still, there is increasing unease about how long it may take companies to see a payoff from AI investments, which often come in the form of expensive servers or graphics processing units.

A spokesperson declined to comment on how many jobs would be affected. “Through a reorganization of our go-to-market teams and an ongoing series of actions, we are becoming a leaner company,” the spokesperson said.

The shares increased 34% this year through Friday’s close, though the stock had given back more than 40% of its value since hitting a record $179.21 on May 29.

Dell previously announced a major workforce reduction in early 2023, shedding 13,000 jobs in that fiscal year. As of February, it had about 120,000 full-time employees globally, Dell said in a regulatory filing that month.

The company’s best-known business of selling personal computers has struggled in recent years amid a post-pandemic decline in that market. Still, computer industry shipments have begun to pick up, and Dell is optimistic that a new generation of AI-optimized PCs will fuel upgrades.

“We aim to grow faster than the market by seamlessly meeting our customers and partners online, virtually, or in person, to unlock the value of modern IT and AI for their organizations,” the Dell executives wrote in the memo to employees.

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Striking video game voice actors and motion-capture performers held their first picket on Thursday in front of Warner Bros. Games and said artificial intelligence was a threat to their professions.

“The models that they’re using have been trained on our voices without our consent at all, with no compensation,” “Persona 5 Tactica” voice actor and video game strike captain, Leeanna Albanese, told Reuters on the picket line.

Video game voice actors and motion-capture performers called a strike last week over failed labor contract negotiations focused on AI-related protections for workers.

This marks the latest strike in Hollywood after union writers and actors marched on the picket lines last year with AI also being a major concern.

“I think when you remove the human element from any interactive project, whether it be a video game or TV show, an animated series, a movie, and you put AI in replacement for the human element, we can tell! I’m a gamer, I’m a digester of this content,” British “Call Of Duty: Modern Warfare & Warzone” actor Jeff Leach said.

The decision to strike follows months of negotiations with major videogame companies including Activision Productions, Electronic Arts, Epic Games, Take-Two Interactive, Disney Character Voices and Warner Bros Discovery’s WB Games.

However, major video game publishers including Electronic Arts and Take-Two will likely stave off a big hit from the strike due to their in-house studios and the lengthy development cycles for games, analysts have said.

The strike also brings with it a larger call to action across Hollywood as people in the industry advocate for a law that can protect them from AI risks as well.

“There’s not a larger national law to protect us, so the NO FAKES Act is basically legislation with the goal of protecting our identities, protecting our personhood on a national scale as opposed to on a state level,” Albanese said.

The NO FAKES Act, a bipartisan bill in Congress which would make it illegal to make an AI replica of someone’s likeness and voice without their permission, has gained support from the SAG-AFTRA performers union, the Motion Picture Association, The Recording Academy and Disney.

From Grammy-winning artist Taylor Swift to Vice President Kamala Harris, who is running in the 2024 presidential election, leaders in entertainment and beyond say deep fakes created from AI are a pressing policy matter.

“Everybody in this country needs protection from the abusive use of AI,” Duncan Crabtree-Ireland, the national executive director and chief negotiator of SAG-AFTRA told Reuters at the picket line.

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