Mahindra Tractors, a part of the Mahindra Group on August 15 launched, what it terms as ‘future-ready’ range of tractors – the Mahindra OJA – at Futurescape, an event held In Cape Town.

The new OJA range, the company said brings about a transformative shift in Light Weight Compact 4 wheel drive (WD) Tractor design and engineering, to deliver an edge innovation in tractor technology.

The new tractors on the three OJA platforms include the sub compact, compact and small utility to address diverse market needs.

With 4WD as standard, Mahindra came out with 7 new tractors models for the Indian market on the Compact and Small Utility platforms. These models range from 20HP – 40HP (14.91kW – 29.82kW), for a wide array of applications, for unparalleled platform versatility and efficiency to handle diverse agricultural tasks, the company asserted.

Speaking on the launch of the new OJA tractor range, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra said, “The new OJA range of lightweight tractors is a powerhouse of energy, aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25% of the Global Tractor industry, while opening new markets like Europe and ASEAN. Unveiling 7 agile Lightweight 4WD Tractors Light Weight 4WD OJA tractors (21-40HP) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionise farming worldwide.”

Electric version of Thar unveiled

(MEAL), a subsidiary of Mahindra & Mahindra unveiled the ‘Thar.e’ – the electric concept version of its SUV – Thar.

Besides, the company also showcased its new Global Pik Up concept at the event.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “Vision Thar.e is a testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively global. Thar.e caters to the adventurer in all of us, craving exploration without compromise. Aligned with the global movement towards responsible consumption, our focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.”

Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd., said, “Creating Vision Thar.e was about embracing a future that’s bold and innovative. Our design forges a new path, standing as a testament to Mahindra’s commitment to cutting-edge creativity and breakaway thinking.

We have maintained the adventurous spirit and off-roading capability that is quintessentially Thar, but we have crafted a unique identity in the world of electric SUVs. This endeavor goes beyond creating another off-roader; it shapes a vision that represents a progressive step in automotive design, without losing sight of where we came from. Thar.e is our declaration of an exciting and responsible future.”

(The writer was in Cape Town at the invitation of Mahindra)